Sukanya Mukherjee
Marketing Strategy and Operations PMO
Marketing Strategy and Operations PMO
I run marketing operations and strategy programmes for Fortune 500 and global enterprise clients, across industries as different as healthcare, retail, and education. A background in content and copywriting gave me an instinct for clarity that I now bring to every programme I run.
Over the last six years, the programmes I have stepped into are rarely clean. Ambiguous mandates, teams unsure of what leadership actually wanted, deadlines that assumed clarity nobody had yet. My role has consistently been the same one: find the midpoint between what is being asked for and what is actually possible, and lead the team there with empathy rather than pressure.
The projects below are less about the tools I used and more about the moments where structure had to be built from scratch, often under pressure, and always with people on the other end of the outcome.
GTM Strategy, Campaign Operations and Multi-Market Execution
Deloitte Digital
A product ready to ship with no go-to-market behind it. Four teams, one GTM brief, and an AI-augmented workflow that cut documentation time by 40% and became the team's new standard.
Read moreDeloitte Digital
Two regions, one campaign framework, a loyalty programme layered in mid-campaign, and a final result of 117% of target across EMEA and South America.
Read moreScattered pods, no shared workflow, and 1,450+ physician bios on the line. Here is how the pieces came together.
RetailChaotic handoffs, a leadership team asking for more than delivery could give, and a copywriter who had to become the bridge.
Technology & AITeaching a machine to think creatively, without letting the humans on the team feel replaced by it.
Professional ServicesTurning a technical tool launch into something a global practitioner network actually wanted to explore.
EducationA university redesign with five workstreams running in parallel, and an invisible system holding it all together.
ConsultingYears of operational memory were about to walk out the door. Here is how it got captured instead.
Sports & MediaA live social campaign, a thousand inbound responses, and no room to pause and think.
Deloitte Digital
Operations Lead Associate
Account Executive
Sr. Copywriter
Content and Marketing Operations Manager
Inkwood Research
Marketing Consultant
Digital Marketing and Content Copies
Recognised for coaching and directing a cross-functional team of analysts and project coordinators to consistently high delivery standards.
Awarded for outstanding program leadership across concurrent Fortune 500 and global enterprise engagements.
A second Spot Award recognising consistent excellence in project leadership and delivery.
Three years of working with Sukanya, and the thing I keep coming back to is how quietly she made herself indispensable. She's detailed in a way that's actually rare, not in a rigid way, but in a "nothing falls through the cracks" way. The clients trusted her. The internal teams trusted her.
She has a real talent for bringing order into chaos, juggling tight timelines, shifting priorities, and handling demanding stakeholders without losing her composure. She's almost always three steps ahead, and she brings a commitment, maturity, and quiet reliability that's genuinely rare.
Excerpted from recommendations written on LinkedIn.
2017 – 2019
Performance Studies
St. Xavier's University, Kolkata
2014 – 2017
Jamshedpur Women's College, Jamshedpur
